DreamWorks licenses Shrek and Kung Fu Panda to Russian theme park
Photo Credit: Tourists pose with Shrek at Universal Studios theme park. Flickr / Spine
Skift Take
DreamWorks wants access to the growing Russian market but knows from high-profile failures like BP that it's smarter to go the licensing route than trying to invest directly.
DreamWorks Animation SKG Inc. says it is licensing its characters to a developer of theme parks in Russia.
The Regions Group of Companies plans to open parks in St. Petersburg, Moscow and the Ural M
