The phrase "content is king" carries a deeper significance in China than anywhere else in the world and this show illustrates the power of pop culture and content to influence Chinese travelers' decisions.
Everyone comes for the old city, but development restrictions need to be loosened so that the city does not turn into a set that only tourists and film crews love.
Will the movie have the intended effect of inspiring visits from international tourists?
Tourism boards are hyper sensitive when it comes to potentially divisive political issues. But when the tourism board is Israel's, conflict is nearly impossible to avoid.
We're not sure that people plan a trip to a destination like Israel based upon photos they see in Us Weekly, but we have seen bigger wastes of money on influencer trips.
Tourism can solve some problems, but others need a more complicated approach to economic support.
There are worse ideas than connecting your destination with the top grossing movie of all time. Just make sure you're ready for the crowds. Luckily, Tourism Ireland has a track record of knowing what it's doing.
Smart move by Wyoming to seize on the opportunity.
Is it just us, or does it seem that Coppola has figured out a way for others to pay for all of his vacation homes? Smart move.
We're dork enough to say that this is going to rule. As professionals, though, it's important to point out that Disney is using Star Wars to help fight off the growing power of Universal and Harry Potter in Florida.