First Free Story (1 of 3)Join Skift Pro
For the past eight years, I’ve been making a television show called NO RESERVATIONS. I wrote it. I executive produced it. And I appeared in it. My partners and I always tried hard to make it good.
During that time, I understood the way the world works…[but]…My inclination, I should point out has always been to do NO product integration of ANY kind. I do not have a merchandise line.
So it came as a shock and a disappointment to turn on the TV for the last two episodes of my show, and see that someone had taken footage that me and my creative team had shot for my show, cut it up and edited it together with scenes of a new Cadillac driving through the forest.