Airbnb offers more than a place to stay, launches Local Lists to popular local businesses
Skift Take
Airbnb wants to pop the tourist bubble to bring economic benefits to local neighborhoods, and its new, locally crafted mini-guides take advantage of active users to put this promise into print.
Airbnb sent out a survey Tuesday morning asking its New York City hosts to fill in a survey listing their favorite places to hang out, grab a bite to eat, and get cultured. The free form responses fill in the statement, "Best Place to..." and will be used in Airbnb's new global campaign Local List, which aims to highlight popular local businesses.
The campaign will collect nominations for 12 categories to create an artistic offline map guide to each neighborhood. The guide will be designed by
