Are Google Reviews Poised to Beat TripAdvisor at Its Own Game?
Martin Soler and Daniel E. Craig, Skift
Google has fought and annoyed TripAdvisor and Yelp for years when it comes to user reviews. The search giant obviously has the scale to compete and is now putting new emphasis on its own user reviews, but it has to prove it has the focus to upend the review balance of power.
12 months ago