Articles tagged “guides”

Online Travel

Are Google Reviews Poised to Beat TripAdvisor at Its Own Game?

Google has fought and annoyed TripAdvisor and Yelp for years when it comes to user reviews. The search giant obviously has the scale to compete and is now putting new emphasis on its own user reviews, but it has to prove it has the focus to upend the review balance of power.
Online Travel

Google’s New Travel App Is a Mashup of Guidebook and TripIt

As with anything Google does, you can expect Google Trips to be very much a work in progress that goes through numerous iterations before it becomes available to the public. But its beta release expands Google's footprint in the travel ecosystem especially since so many consumers begin their trip planning in the search engine and explore destinations with the Maps app.
Media and PR

Gogobot Raises $20 Million Series C Round Led by HomeAway

Gogobot is a small factor today in competing with category leader TripAdvisor on the reviews' front, but the HomeAway partnership will enable it to increase its profile on the back of HomeAway's global footprint.
Tourism

How Two Legacy Tour Groups Source Local Guides

This is one travel segment still ripe for disruption. There is high demand for curated tours, but the process for sourcing and training local experts to lead them hasn't become any easier.