First read is on us.

Subscribe today to keep up with the latest travel industry news.

The cruise industry in Florida continues to be very, very big business


Skift Take

Cruising may have had a tough year in the press, but disasters haven't hurt Florida's cruise industry as passengers are still flocking for cheap escapes from convenient ports to sunny locations.

Florida's cruise industry is big business -- generating nearly 131,000 jobs and wages of nearly $5.8 billion statewide, according to a new industry study.

Disney Wonder

Disney Wonder ship docked at Port Canaveral, Florida. Photo by Rennett Stowe.

Cruising accounted for $6.7 billion in total economic impact in Florida from direct spending, according to a Cruise Lines International Association study released Thursday.

Its five primary cruise ports, which include Port Everglades, PortMiami and Port Canaveral, handled nearly 6 million embarkations or 60 percent of all U.S. cruise embarkations.

"Not only does Florida handle more cruise passengers than any other state, it is the home of corporate or administrative offices for 12 CLIA member cruise line brands," CLIA President and CEO Christine Duffy said in a statement.

Miami-based lines Carnival Corporation & PLC, Royal Caribbean Cruises Ltd., and Norwegian Cruise Line (NCL Corporation Ltd.) operate three-fourths of the North American industry's cruise capacity, Duffy noted.

"These 2011 economic impact findings are further evidence that the industry's partnerships with businesses, port facilities and government throughout the country continue to provide growing benefits to local and state communities as well as the national economy," she added.

The study's findings come as no surprise to executives at Port Everglades and PortMiami, which for years have held the No. 2 and No. 1 spots among the world's busiest cruise ports.

"The cruise industry is healthy and robust at Port Everglades, with increases in direct employment, personal income and state and local taxes," Chief Executive and Port Director Steven Cernak said.

Port Everglades saw 3.9 million cruise passengers in fiscal year 2011, and had an economic impact of $15.3 billion of which cruising accounted for $1.8 billion, according to port data.

For the last four years PortMiami has welcomed about 4 million cruise passengers annually. The port has an economic impact of more than $18 billion, of which cruise business is a significant portion, officials said.

"We look forward to continued strong growth over the next year with the arrival of three new cruise brands that will homeport here," PortMiami Director Bill Johnson said in a statement.

Still neither port is resting on its laurels. Port Everglades is renovating and modernizing four cruise terminals and expanding one berth to prepare for more growth, Cernak said.

PortMiami will invest more than $30 million in the next few years to enhance its cruise facilities, which will include new passenger boarding bridges, an upgraded baggage system and expanded areas for security screening, officials said.

(c)2012 the Sun Sentinel (Fort Lauderdale, Fla.). Distributed by MCT Information Services. 

Up Next

Experiences

How Travel Brands Can Seize the ‘Q5’ Opportunity on TikTok

Driven by increased spending on experiences and the digital habits of younger audiences, TikTok has emerged as a key platform for inspiring and shaping travel decisions. Leveraging the platform’s reach early in the year presents a unique opportunity for travel brands to connect with eager travelers.
Sponsored
Hotels

Taj-Parent Indian Hotels Company Enters Ras Al Khaimah With Branded Residences

While IHCL is aiming to double its portfolio by 2030 and grow its international presence in markets that host Indian diaspora, Ras Al Khaimah's Al Marjan Island lifestyle destination is being developed as an emerging as a tourism center for the UAE. However, with big competitors like Movenpick and Hampton by Hilton resorts, IHCL has clearly tried to set itself apart by going the branded apartment route.