Articles tagged “ncl”

Norwegian Cruise Line Holdings CEO Frank Del Rio has been preaching the gospel of higher prices for years now — and practicing what he preaches. For now, it looks like passengers are willing to keep paying up.

Norwegian Cruise Line made a significant investment in China when it built a ship specifically for that market. But as executives like to say, ships are easy to move when necessary, and clearly Norwegian sees a brighter future in the U.S.

The cruise industry has long boasted of its value compared to land vacations. But Norwegian Cruise Line Holdings is notably not emphasizing low prices. It is instead working to get passengers to spend more on tickets, shore excursions, and onboard extras.

There’s a lot to unpack in this lawsuit — and it’s pretty clear that Kevin Sheehan and Norwegian Cruise Line Holdings wish much less would have been included. When one former CEO sues another, it’s not going to be pretty.

It takes patience and methodical planning to build a new market — and the cruise industry seems to be settling into China until that’s done, with whatever tweaks are necessary along the way.

Cruise line executives trumpet the benefits of global deployment: When one part of the world is having trouble, other regions tend to improve. Unfortunately for Norwegian Cruise Line Holdings, the biggest markets are struggling at the same time.

The $300 million lawsuit has drawn attention from Virgin's plans to "make waves" in the cruise industry. Now the focus will shift to whether Virgin Cruises can deliver on that promise.

The suspense is almost too much to bear (not really). The Royal Princess won't take its maiden voyage for another five months, but Princess Cruises' YouTube channel already boasts 15 videos about the ship. Is the line going a little overboard?