Skift Take
Although it's limited at times because of television licensing issues, among other things, the BBC's apps will deliver tailored updates of teams closest to your phone's GPS location.
The two-week countdown to the Olympics is on, and the big broadcasters are getting their ducks in line for how they will be streaming, tweeting, sharing, and generally filling your digital life with their own twists on big sporting event.
The latest development comes from the BBC, which today released the iOS and Android versions of its Olympics apps featuring text commentaries, news updates and “medal moments.” There will separate editions for the UK and the rest of the world: because the BBC only has rights to stream content in the UK.
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