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Articles tagged “travelocity”

Online Travel

Expedia Gained U.S. Market Share After Acquisitions But Lost It Everywhere Else

Expedia's acquisitions in 2015 made it more of a U.S.-focused company, a weakness it intends to rectify in coming years. Meanwhile, the market share impact of its buying spree won't really be felt until 2016 and beyond.

Expedia Gained U.S. Market Share After Acquisitions But Lost It Everywhere Else

SkiftX

Which Was Expedia’s Most Important Acquisition of 2015?

If the integration goes as Expedia and HomeAway envision then this merger can turn out to be transformational for both companies. If that becomes the reality, then the Expedia acquisition of Orbitz may end up being viewed in coming years as a mere footnote in Expedia's timeline when compared with the HomeAway buy.

Which Was Expedia’s Most Important Acquisition of 2015?

SkiftX

Why Expedia Thinks It Got Great at Acquisitions

Everyone knows that being nimble enough to test and introduce new technology is a tremendous advantage. Behind the scenes, though, Expedia got good at another skill -- moving really fast to identify and make acquisitions.

Why Expedia Thinks It Got Great at Acquisitions

Airlines

Expedia and American Airlines Break Through Four Years of Dysfunction

We haven't seen the contract but can assure you this: Expedia gave some ground to American Airlines Group. Otherwise Expedia Inc. sites would not be getting access to American's and US Airways' ancillary services or be able to ink the deal to provide hotel inventory to AA.com.

Expedia and American Airlines Break Through Four Years of Dysfunction

Media and PR

Travelocity Roaming Gnome’s Future Will Hinge on Ad Agency Review

Travelocity has left the gnome behind before, and it's come back to it in times of need. Maybe the gnome should just take a long vacation and wait for their call when they get desperate.

Travelocity Roaming Gnome’s Future Will Hinge on Ad Agency Review

Media and PR

Best Travel Ads this Week: Booking Sites Get Cheeky

Videos are just like digital ads, they need to be tailored to specific audiences by interest and purchase behavior.

Best Travel Ads this Week: Booking Sites Get Cheeky

Media and PR

Travelocity Turns to Infomercials to Sell Package Vacations

Infomercials are the original form of direct response ads on TV, and Travelocity is bringing the online-conversion focus to TV with this new effort, clearly well suited for selling travel & tour packages. We’re interested to see the results.

Travelocity Turns to Infomercials to Sell Package Vacations

SkiftX

Travelocity Network Was Orbitz Worldwide’s Secret Weapon in 2014

Expedia Inc. has been tacking on assets to bump up its growth and the Travelocity Partner Network, owned by Orbitz Worldwide, meshes with Expedia's growth strategy.

Travelocity Network Was Orbitz Worldwide’s Secret Weapon in 2014

Hotels

What Expedia and Priceline Growth Means to an Independent Hotel

Independent hotels and chains will all feel the impact of the consolidation of Orbitz Worldwide into Expedia Inc. Independents didn't have much clout before the acquisition, and the chains will feel the pressure, too.

What Expedia and Priceline Growth Means to an Independent Hotel

Online Travel

Expedia Vs. Priceline: Adding Up the Acquisitions

Don't expect the buying binge and consolidation in online travel to slow down any time soon. Expedia, the Priceline Group and TripAdvisor all intend to keep on acquiring puzzle pieces in 2015. HomeAway anyone?

Expedia Vs. Priceline: Adding Up the Acquisitions