We're not giving away all the good stuff. You still need to read the entire thing.
Two decades after the birth of online travel, more than two dozen founders and key players exclusively tell Skift how it all happened. This is a story of a history that changed the future of travel forever. Dig in, this will take a while.
Expedia's acquisitions in 2015 made it more of a U.S.-focused company, a weakness it intends to rectify in coming years. Meanwhile, the market share impact of its buying spree won't really be felt until 2016 and beyond.
If the integration goes as Expedia and HomeAway envision then this merger can turn out to be transformational for both companies. If that becomes the reality, then the Expedia acquisition of Orbitz may end up being viewed in coming years as a mere footnote in Expedia's timeline when compared with the HomeAway buy.
Everyone knows that being nimble enough to test and introduce new technology is a tremendous advantage. Behind the scenes, though, Expedia got good at another skill -- moving really fast to identify and make acquisitions.
This is the never-ending story in online travel. Just pay the taxes, pass the cost on to consumers, and stop spending millions on lawyers.
We haven't seen the contract but can assure you this: Expedia gave some ground to American Airlines Group. Otherwise Expedia Inc. sites would not be getting access to American's and US Airways' ancillary services or be able to ink the deal to provide hotel inventory to AA.com.
Travelocity has left the gnome behind before, and it's come back to it in times of need. Maybe the gnome should just take a long vacation and wait for their call when they get desperate.
Videos are just like digital ads, they need to be tailored to specific audiences by interest and purchase behavior.
Infomercials are the original form of direct response ads on TV, and Travelocity is bringing the online-conversion focus to TV with this new effort, clearly well suited for selling travel & tour packages. We’re interested to see the results.