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Articles tagged “marketing”

Hotels

Marriott’s Ad Network: Slow Rollout for Plan to Target Hotel Guests

In May 2022, Marriott said it would let non-hotel marketers place ads on its site, lobby TVs, and guest-room Wi-Fi portals. But it's been largely quiet since then. Here's an update.

Sean O'Neill | 3 months ago

Marriott’s Ad Network: Slow Rollout for Plan to Target Hotel Guests

Online Travel

Trivago’s AI-Powered Ad Campaign Gets Mixed Global Reaction

The new Trivago ads tend to be one-size fits all, except for languages, and may be too generic to be effective in some parts of the world. Trivago will likely scrap them or adapt them until they resonate.

Dennis Schaal | 3 months ago

Trivago’s AI-Powered Ad Campaign Gets Mixed Global Reaction

Online Travel

Expedia and Netflix Enter Into Global Advertising Partnership

Booking.com is going big with a Super Bowl ad in 2024. Expedia Group is going global with Netflix. Different strokes for different folks.

Dennis Schaal | 3 months ago

Expedia and Netflix Enter Into Global Advertising Partnership

Online Travel

Trivago Saw Fourth Quarter Profit Decline 76% Because of Increased Competition

Will investors have patience for Trivago's multiyear effort to turn things around?

Dennis Schaal | 3 months ago

Trivago Saw Fourth Quarter Profit Decline 76% Because of Increased Competition

Online Travel

Tina Fey and Glenn Close Star in Booking.com Super Bowl Commercial

Barring last-minute entries, Booking.com may be the only travel company advertising nationally during Super Bowl 2024. However, given that Booking.com's annual sales and marketing spend exceeds $7 billion, the expense is certainly doable.

Dennis Schaal | 3 months ago

Tina Fey and Glenn Close Star in Booking.com Super Bowl Commercial

Short-Term Rentals

Vrbo Ads Take Aim at Airbnb During NFL Games

Vrbo can pick its spots to compete with Airbnb. But it's not a zero-sum game and parent company Expedia has no expectation of "beating" Airbnb.

Dennis Schaal | 3 months ago

Vrbo Ads Take Aim at Airbnb During NFL Games

Travel Technology

Tripadvisor Says It’s Entering the Metaverse: ‘Try Before You Buy’

While some experts have no hope that the metaverse will last, some travel companies still see its potential, even if only as a marketing ploy.

Justin Dawes | 4 months ago

Tripadvisor Says It’s Entering the Metaverse: ‘Try Before You Buy’

Hotels

Choice Hotels 2024 Ad Blitz: A Mix of Celebrity and Digital Innovation

Choice Hotels is launching a year-long U.S. marketing campaign to raise awareness for its 22 brands. Here's why it decided to leverage digital platforms like Spotify and to hire Emmy winner Keegan-Michael Key as a brand ambassador.

Sean O'Neill | 4 months ago

Choice Hotels 2024 Ad Blitz: A Mix of Celebrity and Digital Innovation

Hotels

Hotel Brand Bloat: ‘A Shakeout Is Coming’

Many marketers design hotel brands to appeal more to hotel owners than travelers. One reason? Creating a new brand is easier than fixing an old one.

Sean O'Neill | 4 months ago

Hotel Brand Bloat: ‘A Shakeout Is Coming’

Media and PR

Trivago Ad Campaign Replaces 20 Actors With Just 1 Supported by AI

It's ironic that one of the first reported instances of AI taking jobs in the travel industry revolves around Trivago displacing a couple of dozen pitchmen and pitchwomen around the world.

Dennis Schaal | 4 months ago

Trivago Ad Campaign Replaces 20 Actors With Just 1 Supported by AI