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Best Travel Ads This Week: Brands Target 5 Distinct Types of Travelers

@SamShankman

May 02, 2014 6:00 am

Colorado Tourism

A screenshot from Colorado Tourism's latest video ad campaign. Colorado Tourism


This week’s travel ads each target a different demographic of traveler from women to students to outdoor adventurers. It’s interesting to watch how the style and the content in each commercial changes based on the companies’ target audience.

FOR ALL OF OUR SKIFTADS OF THE WEEK COLLECTION, CHECK OUT OUR ARCHIVES HERE.

Visit Colorado‘s new ads encourage travelers to get outdoors and away from the bustle to reconnect with themselves. The ads are beautiful to point of being over produced, but the message still rings true. It’s interesting to note that the ads make no comment of the now legal substance that could help such visitors relax.

Booking.com targets women in its new ad campaign by encouraging them to leave their man at home or celebrate their independence by booking a trip alone. We don’t think it’s a coincidence that the ad looks similar to Avicii’s viral music video “I Could Be the One.”

Destination British Columbia‘s new online ad shows viewers all the ways they can travel through the region using live action, stop motion and time-lapse video. The fast pace of production coupled with the many beautiful scenes makes this a fun quick watch. The spot was produced by Steamy Window Productions.

Student Universe‘s new commercial is part of a campaign that’s wants to raise awareness of the booking site among students. The video, which features three real Student Universe users, went live this week on major networks across select U.S. markets. The ad honestly falls short of our expectations for the brand. Momondo’s ads that inspire travel through colorful graphics could be a better bet for Student Universe’s next campaign.

Brazil’s tourism board Embratur released this new video ad promoting eco tourism and adventure, which the country’s tourism minister says attracts 24 percent of foreign tourist arrivals. The video tries to highlight as many activities as possible with a storyline about magic glasses that transport the wearer to the adventure.

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