Online Travel News

These articles delve into the latest trends, technologies, and strategies that are shaping the online booking landscape, ensuring that industry insiders stay informed and prepared for change. These stories cover essential topics such as the development of innovative booking platforms, the role of artificial intelligence and machine learning in personalizing travel options, and the impact of mobile technology on customer behavior. Additionally, the news stories highlight the growing importance of user-generated content and reviews in shaping consumer decisions, and the role of social media in the online travel booking ecosystem. Skift’s stories examine the competitive landscape and offer insights into the successes and challenges faced by major online travel agencies (OTAs), startups, and traditional travel companies transitioning to the digital space.

Online Travel

Tripadvisor’s Potential Sale: Apollo Still a Suitor and a Financing Deadline

There will be a lot of moving pieces over the next few months if indeed a sale of Tripadvisor gets done.

Tripadvisor’s Potential Sale: Apollo Still a Suitor and a Financing Deadline

Hotels

Skift Research Scraped 20,000 Google Hotel Listings: Here’s What We Found

We web-scraped 20k+ hotels listed on Google across the U.S., Europe, Asia and Middle East to understand which online travel agencies and direct sites compete for bookings in Google's sponsored and organic listings.

Skift Research Scraped 20,000 Google Hotel Listings: Here’s What We Found

Online Travel

Indian GenZs Plan International Travels After Getting First Salary – India Report

Being meticulous planners and financially independent, young travelers have made India a lucrative source market for several countries.

Indian GenZs Plan International Travels After Getting First Salary – India Report

Online Travel

American Airlines Cuts Travel Agencies Slack: Extends Deadline For Loyalty Points

Who's in and who's out of American Airlines' new preferred agency program to date? The deadline extension seems to indicate their are some hiccups along the way.

American Airlines Cuts Travel Agencies Slack: Extends Deadline For Loyalty Points

Online Travel

Trivago Tests New TV Commercials

Just as online travel companies experiment with new features on their website pages, Trivago does something similar with its TV ads. Too soon to tell which ones will make the cut.

Trivago Tests New TV Commercials

Online Travel

India’s TBO Gets Green Light for IPO

Will TBO go into wait-and-watch mode like Oyo or Ixigo, or will it launch an IPO soon enough?

India’s TBO Gets Green Light for IPO

Online Travel

Travelers Say They Want Sustainable Options – But It’s Not the Top Priority

The survey encapsulates a seeming dilemma for the travel industry. What proportion of their resources should they pour into promoting sustainable travel choices when a wide swath of travelers aren’t focused on the issue.

Travelers Say They Want Sustainable Options – But It’s Not the Top Priority

Online Travel

What Happened to the Trivago Guy?

Will AI replace the Tim Williams (Trivago Guy) and William Shatner (the Priceline Negotiator) types? Could be. Trivago, meanwhile, is already testing a second AI-infused commercial.

What Happened to the Trivago Guy?

Online Travel

Nevada Says Ditch the Dice, Come for the Outdoors

Nevada wants people to know that it has more than casinos and entertainment attractions like The Sphere. The state is investing in tourism that supports its local communities outside of Las Vegas.

Nevada Says Ditch the Dice, Come for the Outdoors

Online Travel

Priceline, Trivago See Price Gains in These French Cities Ahead of Paris Olympics

Buckle in for a bustling summer of bookings across France. You could (partially) blame that on the soccer frenzy.

Priceline, Trivago See Price Gains in These French Cities Ahead of Paris Olympics