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Airbnb Launches Its First National Ad Campaign to Build Brand Awareness

Excerpt from New York Times

Dec 16, 2013 9:41 am

Skift Take

Airbnb has quickly gained customers and press, but the majority of American travelers today don’t know what the service is or are weary of staying in someone else’s home. Airbnb will need to extend its reach beyond its current customer base, and solve its questionable legality, to scale into the future.

— Samantha Shankman

Evolving Strategies in Travel Ad Tech and Bookings


Airbnb creates small replicas of the most interesting rentals listed on its site for its first official ad campaign. /

Airbnb, which lets travelers rent accommodations in private residences worldwide, is introducing its first integrated, national advertising campaign on Monday, using birds and birdhouses as a metaphor for its customers and their accommodations.

Although Airbnb had done limited advertising — including online search and display advertising; a promotion in the Los Angeles market; and a film with the Sundance Channel — the new campaign is its first, major, integrated national effort.

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