Pinterest Makes Its First Move Into Sponsored Pins
Pinterest users feel an incredible sense of ownership over their curated pages, and Pinterest will need to tread softly so that its most fervent users don’t feel like they’re being sold. One thing’s for sure: travel brands will be big advertisers on Pinterest.
Excerpt from Pinterest
We wanted to let you know that we are starting our first test with promoting pins today, so you may spot a few in your search results or category feeds on the web or in mobile apps.
They work just like regular pins, only they have a special “promoted” label, along with a link to learn more about what that means. Remember we’re still just testing things out right now, so we’d really like to hear what you think. We’ll be listening closely to what you have to say, and will continue to keep you posted about how things go.
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Also seen at: AllThingsD