Mobile Travel Bookings To Reach $26 Billion in 2014, Hotels.com Says
The level of growth in mobile bookings that Hotels.com envisions for the travel industry next year seems inflated given the fact that most smartphone users do a lot of looking on mobile, but do the booking on desktops, and tablets to a lesser extent. Still, the trend line is clear.
Excerpt from Orlando Business Journal
The online travel services provider Expedia held a seminar with industry partners on Sept. 24 that highlighted trends businesses should know about online travelers.
One of the most astounding facts was that transactions generated via mobile online bookings — or booking a vacation via a phone or tablet — was expected to reach $26 billion worldwide [in 2014], said Neha Parikh, U.S. and Canada president and general manager with Expedia’s Hotels.com.