How VisitBritain Is Marketing the Royal Birth in Social Media

For a country down in doldrums economically, the hoopla surrounding the Royal Baby birth is a chance for a tourism and spending bump, and U.K.’s tourism agencies are working overtime to make sure they capitalize on it in their own ways.

Leading the charge is VisitBritain, the apex tourism body in the country, which has been tweeting and Facebooking the occasion, and tips for going on the “top Will and Kate sights” tours, among other suggestions.

Day one:

It’s a boy! Please join us to welcome the new #RoyalBaby and spread congratulations around the globe! pic.twitter.com/hWNC5ULsI0

— VisitBritain 🇬🇧 (@VisitBritain) July 22, 2013

To celebrate the birth of the #royalbaby, check out some of these top Will and Kate sights: http://t.co/eGg8d2pZSY

— VisitBritain 🇬🇧 (@VisitBritain) July 22, 2013

Find out where Kate, William and the #RoyalBaby will make their home together > http://t.co/gCFaVgkHuY

— VisitBritain 🇬🇧 (@VisitBritain) July 22, 2013

Look at this historic footage from the birth of Princess Elizabeth, later Queen Elizabeth II! http://t.co/DYD7qeYYQ2 #royalbaby

— VisitBritain 🇬🇧 (@VisitBritain) July 22, 2013

And Day two:

Join us on the trail of young royals throughout history here: http://t.co/vgdYjJHt78 #RoyalBaby pic.twitter.com/yMNFA6IAC7

— VisitBritain 🇬🇧 (@VisitBritain) July 23, 2013

Get closer to William, Kate and the #RoyalBaby here: http://t.co/6hiaKb0EAg

— VisitBritain 🇬🇧 (@VisitBritain) July 23, 2013

LoveUK, its official consumer Facebook page, saw a lot of sharing of its one post about the arrival of the baby:

And then this blog post from VisitBritain’s blog about visiting Prince William and Kate Middleton’s new home county of Norfolk, and the sights there.

Meanwhile, our favorite travel tweet related to the Birth comes from British Airways, with the cute baby plane pic. Is BA actually selling that? It should.

Congratulations to The Duke and Duchess of Cambridge from everyone at British Airways! pic.twitter.com/eu0GaPxNG1

— British Airways (@British_Airways) July 22, 2013

The worst tweet award goes to, who else, Delta. Ugh.

It's a boy! Welcome, Prince of Cambridge. We can’t wait to show you the world. #RoyalBaby pic.twitter.com/yHuzCIMYD2

— Delta (@Delta) July 22, 2013