New Details After Casago-Vacasa Deal: Property Manager to Sell Some Local Operations


A table with dishes on a vacation rental deck.

Skift Take

No company has been able to massively scale vacation rental property management despite rollup strategies that have often worked in other sectors. Will Casago-Vacasa be able to do it through a hotel-like franchising model or will that have its own pitfalls?

How do you grow a property management company? Buy a bunch of smaller, local property managers as part of a rollup strategy? Use your own sales force to sign up homeowners?

That's one of the existential problems in property management and Casago – backed by investor Roofstock – is trying to solve it with its pending $128 million acquisition of Vacasa.

Vacasa, the largest U.S. based property manager with 36,500 homes under management in late December, stumbled over the scaling issue in its 15-year journey. It acquired many local property managers over the years, but found it was inefficient and costly, with many of the homeowners bolting for other management companies afte