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Apple Acquires Location Data Startup to Improve Mapping Services

Excerpt from AllThingsD

Jul 19, 2013 11:03 am

Skift Take

Apple needs all the help it can get with mapping.

— Jason Clampet

The Latest Intelligence on the Travel Industry

Last September, Grant Ritchie, CEO of crowdsourced location data company Locationary, penned an article for TechCrunch describing five challenges Apple faces as it builds out its new mapping service. Ten months later, he has become part of the effort to overcome them.

Apple has acquired the Toronto-based Locationary, a small Canadian startup, backed by Extreme Venture Partners and Plazacorp Ventures. Multiple sources familiar with the deal tell AllThingsD it closed recently and includes Locationary’s technology and team, both. The price of the acquisition couldn’t immediately be learned.

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