Digital

This summer’s Olympic games are making sponsors happy at the expense of everyone else

Excerpt from PCMag.com

Jul 31, 2012 10:48 am

Skift Take

From shutting down Twitter accounts of critics to banning non-McDonalds french fries (unless sold with fish), this year’s games have done an admirable job meeting the needs of corporate sponsors. But what about everyone else?

— Jason Clampet

Evolving Strategies in Travel Ad Tech and Bookings

The 2012 London Olympics are looking to be the most totalitarian Games ever, which is impressive considering that the 2008 games were held in Beijing.

The most recent outrage involves Twitter shutting down British journalist Guy Adams’s account for tweeting the corporate email address of an NBC executive. As the Telegraph reported, Twitter alerted NBC about Adams’s tweets, putting this particular outrage on Twitter’s head rather than solely on the TV network’s.

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