Articles tagged “olympics”

The Los Angeles Olympic and Paralympic Games are still years away, but who can blame Delta for trying to make the most of its big-budget sponsorship deal?

For Air France, Paris 2024 is a marathon rather than a sprint. The financial impact of a one-off 'hosting hit' should be comfortably absorbed by longer term benefits for the brand.

From beach volleyball and gymnastics to tennis and dressage, hip-hop star Snoop Dogg was in the crowd cheering during the 2024 Paris Olympics. His involvement underscores how an unconventional celebrity can amplify an event's impact and broaden its appeal.

Today's podcast looks at Delta’s new free global Wi-Fi, how Paris luxury hotels won gold, and big changes at Inspirato.

Paris saw a boost in domestic and international tourism for the the weeks of the Olympics Games. When taking into account the tourists that avoided the city this past summer, growth was flat compared to last year.

The moderation in Airbnb's growth in the second quarter, which ended June 30, is obviously not because stock markets have nosedived in the past week. It's tough to keep a company growing at a rapid clip at scale.

The Olympics provide host cities enormous exposure worldwide, but that doesn't mean they'll see a long-term tourism boost. We discuss how host cities can leverage the immense popularity of the Olympics in this week's episode of the Skift Travel Podcast.

Today's podcast looks at Meta's new AI tools, airlines and the Olympics, and gambling in the UAE.

Gold medals aren't the only prize in contention at Paris 2024. Airlines from around the world are using the Olympics to bolster brand recognition in a big way.

As the 2024 Olympics get underway in Paris, we speak with the CEO of the Air France-KLM Group, Ben Smith. He’s in conversation with Skift’s Editor-in-Chief Sarah Kopit and Head of Research Seth Borko, for a special edition of the Airline Weekly Lounge Podcast.