Travel Technology

The underlying hotel supply in Europe is much less branded than it is in the U.S., meaning a greater reliance on OTAs for bookings. In turn there is a more fragmented online distribution market in Europe, with Google’s introduction of an organic auction providing further opportunity for smaller OTAs and new entrants to gain market share.

In this video from Skift Aviation Forum 2023, we hear from Kartik Yellepeddi, vice president of product and offer and order at FLYR, and Mike Melton, principal architect at Google Cloud, about the challenges, gaps, and opportunities in implementing artificial intelligence (AI) for the airline industry, including the need for data, technology integration, and talent.

Major companies that have resources to invest are starting to show the potential for generative AI in travel aside from chatbots alone.

In this video from Skift Aviation Forum 2023, we hear from Massimo Morin, global head of travel for AWS, and Alex Zoghlin, president and CEO of ATPCO, about the importance of modernizing airlines’ legacy systems and utilizing data for business transformation.

Amadeus is doing much better regarding pandemic recovery compared to its biggest competitor.

The new “Airline Retailing Transition Guide” offers a flexible, phased approach to help airlines shift to a modern retailing experience. Using smarter, more efficient ways to organize and implement technology, airlines can transition smoothly and efficiently while maintaining business continuity.

The results were well received but business may not reach the targets Sabre has outlined for 2025.

American Airlines's top boss Robert Isom feels confident in the carrier's evolving distribution strategy, the most assertive of all the carriers in the Americas. But some travel agents still feel bullied.

Frankfurt Airport is set to expand its suite of biometric touchpoints to passengers of all airlines within the facility.

Mapping each room in thousands of hotels is a huge project, but more undertakings like that are needed to bring the hotel industry into the 21st century.