Tourism News

Since people are already wandering city streets in search of Pokémons, tourism marketers are trying to guide them to local attractions where the little monsters are supposedly in abundance

Student travel is a market that travel brands have been serving for many years, but some brands now better understand its value and realize that giving students a great experience while they're young likely leads to repeat business when they're older.

James Cameron is the latest A-list celebrity to be hired for a major tourism campaign, and this one actually seems like a decent fit.

The most modern tourism bureau websites today emphasize neighborhood storytelling, more nuanced content for different consumer profiles, mobile-first modular design, and full-width photos and videos with a strong human voice.

The collaboration between Visit Denver and one of Chicago's economic development agencies shows how tourism bureaus can create dynamic experiences to engage conference planners in their source markets.

All that talk about now being a great time for Americans to travel abroad thanks to the strong dollar is probably not what the U.S. Travel Association wants to hear. Luckily, low gas prices mean that more Americans will be on the road than have been in the last few years.

These are the tourism trends we were talking about this week.

This is not immaterial to UK travel. They need Americans to (continue to) come flocking and spend as much as they can. As much as it may hurt, VisitBritain and other interests will need to pitch the potential big savings of their destination in the months ahead.

President Obama's goal of bringing 100 million foreign travelers to the U.S. in 2021 may have been too ambitious given global instability and an unexpectedly strong U.S. dollar. The first challenge is to bring back Canadian tourists.

For now nothing will change, except significant spending power impact for British travelers abroad. And pestering questions from whoever meets British travelers along the way: what the hell were you thinking, UK?