Tourism News

While the U.S. saw gains from some of its top markets, they weren't enough to offset some steep drops — especially from India.

The same travelers who visit Tuscany five times and Tokyo three times treat Africa as a once-in-a-lifetime bucket list item. That's a marketing failure, not a market reality.

A TikTok ban would have disrupted travel marketing to millions of U.S. users.

From tourists to weddings, Sri Lanka says it knows the Indian playbook and it’s now betting the mix will fuel a boom.

Religious tourism is key to the travel fabric of India, but it is now also becoming a driver for premium experiences and leisure travel as Indians increasingly explore blended forms of travel.

Persistent double-digit drops in cross-border trips show Canadians are choosing other options, and many of them are within their own country.

Nepal has survived an earthquake and a pandemic before, but the current unrest hits just as its economy was finding its footing. The real test now isn’t growth, it’s political stability.

Whether it is Australia, Saudi Arabia, or Sharjah, the message is clear. If a destination wants to attract Indian tourists, generic campaigns will no longer suffice.

While the rest of the world is opening its doors to travelers, the U.S. is turning visas into an obstacle course. At this rate, securing a U.S. visa may soon come with bragging rights.

Brand USA's downsizing was almost inevitable after Congress torpedoed its funding this summer. Whether it can be effective in promoting tourism given the U.S. political climate remains to be seen.