International tourism to the U.S. has taken a hit this year. Brand USA is leaning into new technologies, marketing strategies, and live events to boost future travel.
While inbound travel to the U.S. has declined this year, outbound marketing to Americans is booming — and here's a look at some of the foreign tourism boards that are spending to attract U.S. visitors.
The Bahamas is pushing for greener tourism with strong backing for renewables, but cutting emissions from planes and cruise ships remains a tough challenge.
MENA travelers are redefining global tourism — blending faith, family, and cultural identity with digital fluency and a growing appetite for authentic, experience-led travel.
Tour group operators say travelers have been able to adapt to the government shutdown’s disruptions so far, but concerns mount as the lapse in funding drags on.
The U.S. travel industry can’t afford to lose Canadian visitors if it wants to have a strong 2025 — but data shows the ongoing slide is still deep and unlikely to reverse substantially anytime soon.
Europe’s new travel rules promise to make border crossings more efficient in the long run, but travelers facing the new system next week may face longer lines.