In this video from Skift Transatlantic Summit 2025, Wendy Olson Killion, CEO of Rome2Rio, explains how pairing inspiration with access helps destinations encourage travel to lesser-known places and distribute tourism more sustainably.
International travel to the U.S. is expected to surge in 2026 thanks to major events like the World Cup. With an estimated $100 billion on the line over the next four years, a new coalition aims to make sure America is prepared to deliver.
The $92 billion car rental sector is leveraging its high consolidation to win the digital distribution war, generating 59% of all online bookings through direct channels.
Airlines that can leverage the increasingly sophisticated and connected network of global aviation alliances and service partnerships will have a critical opportunity to scale their loyalty benefits and provide more consistent, quality customer experiences for the future.
Japan’s charm won’t fade anytime soon, but it’s becoming clear that seeing it in person will soon cost more than it used to. For travelers planning future trips, it may be wise to budget a little extra.
The Africa to Middle East corridor might represent the most transformational opportunity in global tourism if developed thoughtfully. And in 7 days, the industry leaders who can make it happen will gather at Skift Global Forum East in Abu Dhabi.