Japan doesn’t have too many tourists. It has too many tourists being sent to the same places. Until that changes, talks on solving overtourism will just remain recycled rhetoric.
The Union Budget’s impact depends largely on where you sit in the travel value chain. For inbound-focused businesses, there is little to celebrate amid muted promotion spends. For outbound players, however, tax relief offers a clear and immediate boost.
The ski industry is racing to fight the impacts of climate change mainly with snowmaking. But the irony is hard to ignore: the very systems keeping many slopes open also burn energy and emit greenhouse gases.