Tour Operators

Get the latest tour operator news with Skift’s authoritative coverage. Critical updates and analysis from the world of tours and activities—essential for professionals to stay ahead in a competitive market.

Our articles cover a wide range of topics related to multi-day tour operators as well as day trips from tours and activities companies.

Read more

From consumer behavior changes to technological advancements transforming tour operations, Skift keeps you updated on all travel industry shifts.

Stay informed about significant mergers and acquisitions, regulatory changes, and market dynamics that shape the industry. Our news coverage features insights into major players like Thomas Cook and emerging operators shaping the future of travel.

Exclusive interviews with industry leaders, comprehensive case studies, and insightful reports curated by Skift experts. Gain the knowledge needed to navigate and succeed in the tour operator landscape.

Browse our collection to gain new insights and inspiration for your tour operator business.

Business Travel

Every One of Thomas Cook’s 17 Brands, Explained

Thomas Cook, the man, organized his first trip in 1841, and the travel company that bears his name is still going. After a series of mergers and acquisitions the company now has 17 key brands to focus on. Read our take on each.
Business Travel

Travel Industry Feeling Spry as More of the World Goes Gray

Instead of doing nothing when they retire, older people increasingly want to travel more. This is good news for the travel industry but it needs to work out better ways to target the baby boomer generation.
Business Travel

Royal Caribbean Tour Venture GoBe Calls It Quits

As we've said repeatedly: Everyone wants a piece of tours and activities, but not everyone can be successful. Royal Caribbean Cruises tried something different for a cruise company with GoBe, but the space was crowded.
Business Travel

Thomas Cook’s Personalization Ploy Is Paying Off

Thomas Cook is desperate to shake off the impression that it's old fashioned and the 176-year-old travel company is trying different ways to make itself relevant to young travelers. Not every one will work but at least it is trying.