Video: Why the Reported Demise of Packaged Travel Was Greatly Exaggerated
Photo Credit: Bernstein analyst Richard Clarke spoke at Skift Forum Europe in Berlin about opportunities and success stories in travel. Skift
Skift Take
Speaking at Skift Forum Europe in Berlin, analyst Richard Clarke made the case that packaged travel is back in style. But how does that square with the push for authentic, one-of-a-kind experiences?
As a senior analyst for Bernstein covering European leisure and hotels, Richard Clarke knows the prevailing sentiment about tour operators such as Thomas Cook or TUI Group.
"I spend my days talking to multi-millionaire New York hedge fund managers, and trying to tell them that packaged tourism is a real growth industry is a tough sell," he said during a presentation at Skift Forum Europe in April.
That attitude, he said, put pressure on the share price of TUI and Thomas Cook in the past.
"Investors did not believe that this was anything other than an
