Tour Operators

Get the latest tour operator news with Skift’s authoritative coverage. Critical updates and analysis from the world of tours and activities—essential for professionals to stay ahead in a competitive market.

Our articles cover a wide range of topics related to multi-day tour operators as well as day trips from tours and activities companies.

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From consumer behavior changes to technological advancements transforming tour operations, Skift keeps you updated on all travel industry shifts.

Stay informed about significant mergers and acquisitions, regulatory changes, and market dynamics that shape the industry. Our news coverage features insights into major players like Thomas Cook and emerging operators shaping the future of travel.

Exclusive interviews with industry leaders, comprehensive case studies, and insightful reports curated by Skift experts. Gain the knowledge needed to navigate and succeed in the tour operator landscape.

Browse our collection to gain new insights and inspiration for your tour operator business.

Business Travel

Skift Forum Europe: Airbnb Is Doubling Down on Experiences

Doubters may still question Airbnb’s foray into tours and experiences, but say what you will: The growth of the business has been anything but insignificant. The real success, however, will be in making it a quality-driven endeavor.
Business Travel

Thomas Cook Attracts Takeover Interest

With the airline unit already in play, it makes sense that there would be some interest in the rest of 178-year-old Thomas Cook.
Business Travel

Why TUI Favors an Asset-Heavy Approach

TUI's ownership of all parts of the vacation journey makes it a formidable force in the industry. But the strategy doesn't come without its own risks.
Tour Operators

Key Benchmarks for Marketing Operations in Tours and Activities: New Skift Research

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas and set up strategies to optimize.
Business Travel

TUI and Thomas Cook Face Up to Bleak 2019

Well, well, well, it's not just Thomas Cook that's struggling. TUI is feeling the pain as well, and given its size and power, it's fair to say the whole European tour operator market is now in a bad way.