Why TUI Favors an Asset-Heavy Approach
Photo Credit: TUI CEO Fritz Joussen speaking at the WTTC Global Summit in Seville. TUI owns more of the travel experience than it used to. World Travel and Tourism Council
Skift Take
TUI's ownership of all parts of the vacation journey makes it a formidable force in the industry. But the strategy doesn't come without its own risks.
Slowly but surely European travel giant TUI Group has shifted from a tour operating model to an integrated tourism company.
What this means in practice is that instead of simply sourcing and selling vacation packages, it now owns more of the entire travel experience: shops, online, airlines, tours, transfers, activities, hotels, and cruise ships.
The big difference between TUI and, say, an Accor or Marriott is that its hot
