Tour Operators

Get the latest tour operator news with Skift’s authoritative coverage. Critical updates and analysis from the world of tours and activities—essential for professionals to stay ahead in a competitive market.

Our articles cover a wide range of topics related to multi-day tour operators as well as day trips from tours and activities companies.

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From consumer behavior changes to technological advancements transforming tour operations, Skift keeps you updated on all travel industry shifts.

Stay informed about significant mergers and acquisitions, regulatory changes, and market dynamics that shape the industry. Our news coverage features insights into major players like Thomas Cook and emerging operators shaping the future of travel.

Exclusive interviews with industry leaders, comprehensive case studies, and insightful reports curated by Skift experts. Gain the knowledge needed to navigate and succeed in the tour operator landscape.

Browse our collection to gain new insights and inspiration for your tour operator business.

Business Travel

Managing a Wolf Sanctuary Means Animals — Not Visitors — Are the Boss

Tourists are welcome to visit Wolf Haven International in Washington state, but the needs of the sanctuary's residents — which include two species of wolves, wolf-dogs, and coyotes — are always prioritized. The sanctuary's co-manager Pamela Maciel Cabañas is devoted to making sure that happens.
Business Travel

Fosun Swoops on Thomas Cook Brand Names

Given Fosun's desire to help keep Thomas Cook afloat, the news shouldn't come as a surprise, especially since the Chinese company's Foliday ecosystem features the storied brand name.
Business Travel

Thomas Cook’s Nordic Business Gets New Owners

Even though Thomas Cook Group is no longer around, parts of the company live on. The Nordic business was pretty profitable, crucially has strong local brands, and isn't weighed down by an extensive store network. It's easy to see how it can be a success in the future.
Business Travel

5 Takeaways From the UK’s Thomas Cook Inquiry

Inquiries like these are often pretty brutal on company executives. Former CEO Peter Fankhauser shoulders a lot of responsibility for what went down at Thomas Cook, but he's not the only one at fault. The actions of his predecessors, as well as the UK government itself, are likely to also come under scrutiny.
Business Travel

Airbnb to Shuffle the Leadership of Experiences Business at Critical Juncture

Is everything on target in the evolution of Airbnb's Experiences business? It's clearly not profitable yet after three years, and the leadership change at the top signals problems. That doesn't mean it's fatally flawed although this isn't precisely the portrait you want to paint on the cusp of Airbnb going public next year.
Business Travel

What Is the Future of Packaged Vacations After Thomas Cook’s Collapse?

Package holidays are changing and under pressure, but in markets such as the UK, Germany, China, and Canada, these offline options still have their place. Failure to adapt was a contributing factor in Thomas Cook's demise, but there were a whole bunch of other things going on as well.