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Tour Operators

Our articles cover a wide range of topics related to multi-day tour operators as well as day trips from tours and activities companies. The archive offers insights into industry trends, including changes in consumer preferences and new technologies impacting the tour operator business. We also cover industry news, such as mergers and acquisitions, regulatory changes, and market analysis. Browse our collection to gain new insights and inspiration for your tour operator business.

Business Travel

Booking’s FareHarbor Kept the Bootstrapping Myth Going While Discreetly Raising Outside Money

Honesty is the best policy. Even if it clashes with a nice FareHarbor bootstrapping story that seemed too good to be true.

Booking’s FareHarbor Kept the Bootstrapping Myth Going While Discreetly Raising Outside Money

Business Travel

Skift Forum Europe: Airbnb Is Doubling Down on Experiences

Doubters may still question Airbnb’s foray into tours and experiences, but say what you will: The growth of the business has been anything but insignificant. The real success, however, will be in making it a quality-driven endeavor.

Skift Forum Europe: Airbnb Is Doubling Down on Experiences

Business Travel

Thomas Cook Attracts Takeover Interest

With the airline unit already in play, it makes sense that there would be some interest in the rest of 178-year-old Thomas Cook.

Thomas Cook Attracts Takeover Interest

Business Travel

Why TUI Favors an Asset-Heavy Approach

TUI's ownership of all parts of the vacation journey makes it a formidable force in the industry. But the strategy doesn't come without its own risks.

Why TUI Favors an Asset-Heavy Approach

Business Travel

Skift Forum Europe: Peak DMC’s Zina Bencheikh on Creating a Pipeline for Women in Travel

Zina Bencheikh has witnessed firsthand what it takes to bring greater diversity to the travel industry — and what the business rewards can be.

Skift Forum Europe: Peak DMC’s Zina Bencheikh on Creating a Pipeline for Women in Travel

Tour Operators

Key Benchmarks for Marketing Operations in Tours and Activities: New Skift Research

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas and set up strategies to optimize.

Key Benchmarks for Marketing Operations in Tours and Activities: New Skift Research

Business Travel

Does a Tour Operator Really Need Its Own Airline?

TUI clearly thinks having an airline is crucial, but what about its big rival Thomas Cook?

Does a Tour Operator Really Need Its Own Airline?

Airlines

U.S. Experiential Traveler Trends 2019: New Skift Research

In the third iteration of this survey, we give an in-depth look at how the modern American travelers’ values, attitudes, and behaviors have changed or remained constant over time.

U.S. Experiential Traveler Trends 2019: New Skift Research

Business Travel

TUI Group Turns Toward Online Bookings as It Revamps Its Business

It turns out TUI isn't immune to the challenges the rest of the European travel market is facing.

TUI Group Turns Toward Online Bookings as It Revamps Its Business

Food and Drink

Thinking of Food Tourism Beyond a Good Meal and Drinks: New Skift Research

We see food tourism as being more than just a buzzy trend. Understanding what it is today can help stakeholders find their place in the potentially lucrative space.

Thinking of Food Tourism Beyond a Good Meal and Drinks: New Skift Research