Experiences
Viator Launches New Campaign: 'Regret Less. Do More.'
Viator's "Regret Less. Do More." campaign uses data-driven insights and highlights travel planning pitfalls.
Tour Operators
Get the latest tour operator news with Skift’s authoritative coverage. Critical updates and analysis from the world of tours and activities—essential for professionals to stay ahead in a competitive market.
Our articles cover a wide range of topics related to multi-day tour operators as well as day trips from tours and activities companies.
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From consumer behavior changes to technological advancements transforming tour operations, Skift keeps you updated on all travel industry shifts.
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Experiences
TUI to Offer Allianz Travel Insurance for UK Bookings
TUI's travel insurance tie-up with Allianz Partners UK suggests two things. The tour operator is betting that vacationers prefer one-stop shopping for trips and coverage. For Allianz, it's a volume play in a crowded market.
Experiences
Lastminute.com Starts Adding TUI Group's Travel Experiences to Packages
Lastminute.com Group's deal with TUI Musement will enable more travelers to book tours and activities as an add-on to flight-plus-hotel packages.
Experiences
Guided Tours Gain Popularity Among Millennials and Gen Z
A new survey by GetYourGuide found that 70% of respondents have a plan to book a guided tour in the next year.
Experiences
Intrepid to Open Eco-Lodges and Slash Flights, CEO Says
Intrepid, known for its small group adventures, is inching into providing accommodations with a new investment. It's also working to reduce its carbon footprint by slashing flights.
Experiences
Contiki's Gen Z Playbook for Tours: Small Groups and Fresh Destinations
Contiki's CEO, Adam Armstrong, is working to boost the company's technological offerings as the company spreads further into Africa, Latin America, and Asia.
Tour Operators
Big Bus Tours Acquires Tour Dubai, Adding Safaris and Cruises to Portfolio
Dubai is the third city to have a tour operator snapped up by Big Bus, after San Francisco and Singapore.
Experiences
Scandinavia's Tour Bookings Surge Amid Rising Global Temperatures
Online travel agencies report spikes in bookings for activities in Norway, Denmark, and Sweden. Some places see a near doubling over last year. Are travelers seeking cooler climes as extreme heat increasingly plagues southern Europe?
Experiences
Airbnb Ups Its Experience Delistings Amid Strategy Revamp
Airbnb appeared to have begun a wave of delistings for its travel experiences offerings, upsetting some operators. However, Airbnb has made it clear that it remains committed to the experiences business, with plans to boost customer awareness of the category.
Experiences
TUI Integrates Conservation Efforts Into Tours and Experiences
A new program is incorporating tours and experiences from TUI Musement into the Foundation's charity efforts.