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Tour Operators

Get the latest tour operator news with Skift’s authoritative coverage. Critical updates and analysis from the world of tours and activities—essential for professionals to stay ahead in a competitive market.

Our articles cover a wide range of topics related to multi-day tour operators as well as day trips from tours and activities companies.

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From consumer behavior changes to technological advancements transforming tour operations, Skift keeps you updated on all travel industry shifts.

Stay informed about significant mergers and acquisitions, regulatory changes, and market dynamics that shape the industry. Our news coverage features insights into major players like Thomas Cook and emerging operators shaping the future of travel.

Exclusive interviews with industry leaders, comprehensive case studies, and insightful reports curated by Skift experts. Gain the knowledge needed to navigate and succeed in the tour operator landscape.

Browse our collection to gain new insights and inspiration for your tour operator business.

Tour Operators

Inside Intrepid Travel’s Marketing Playbook for Tours

Since the end of Covid, Intrepid has been transforming its marketing strategy by focusing on brand, rather than quick hit advertisements.

Inside Intrepid Travel’s Marketing Playbook for Tours

Tour Operators

What The Travel Corporation Sale Means for Tour Operators and Travel Agencies

If the deal goes through, Apollo might merge some of The Travel Corporation's brands, or pair them with other assets the private equity firm owns.

What The Travel Corporation Sale Means for Tour Operators and Travel Agencies

Tour Operators

Apollo Acquires The Travel Corporation in Bet on Group Tours

Apollo Global Management is set to acquire The Travel Corporation's (TTC) portfolio with an expected closure in Q4 2024, pending regulatory approvals.

Apollo Acquires The Travel Corporation in Bet on Group Tours

Experiences

Viator Launches New Campaign: ‘Regret Less. Do More.’

Viator's "Regret Less. Do More." campaign uses data-driven insights and highlights travel planning pitfalls.

Viator Launches New Campaign: ‘Regret Less. Do More.’

Experiences

TUI to Offer Allianz Travel Insurance for UK Bookings

TUI's travel insurance tie-up with Allianz Partners UK suggests two things. The tour operator is betting that vacationers prefer one-stop shopping for trips and coverage. For Allianz, it's a volume play in a crowded market.

TUI to Offer Allianz Travel Insurance for UK Bookings

Experiences

Lastminute.com Starts Adding TUI Group’s Travel Experiences to Packages

Lastminute.com Group's deal with TUI Musement will enable more travelers to book tours and activities as an add-on to flight-plus-hotel packages.

Lastminute.com Starts Adding TUI Group’s Travel Experiences to Packages

Experiences

Guided Tours Gain Popularity Among Millennials and Gen Z

A new survey by GetYourGuide found that 70% of respondents have a plan to book a guided tour in the next year.

Guided Tours Gain Popularity Among Millennials and Gen Z

Experiences

Intrepid to Open Eco-Lodges and Slash Flights, CEO Says

Intrepid, known for its small group adventures, is inching into providing accommodations with a new investment. It's also working to reduce its carbon footprint by slashing flights.

Intrepid to Open Eco-Lodges and Slash Flights, CEO Says

Experiences

Contiki’s Gen Z Playbook for Tours: Small Groups and Fresh Destinations

Contiki's CEO, Adam Armstrong, is working to boost the company's technological offerings as the company spreads further into Africa, Latin America, and Asia.

Contiki’s Gen Z Playbook for Tours: Small Groups and Fresh Destinations

Tour Operators

Big Bus Tours Acquires Tour Dubai, Adding Safaris and Cruises to Portfolio

Dubai is the third city to have a tour operator snapped up by Big Bus, after San Francisco and Singapore.

Big Bus Tours Acquires Tour Dubai, Adding Safaris and Cruises to Portfolio