Airbnb's capability for growth is much greater than any traditional hotel chain but it can also disappear faster than you can type "enforcement of municipal zoning and/or condo board rules."
A CEO's pay package is one barometer to measure the strength of a company and it looks like Marriott, Wyndham and Hilton are pleased with their 2014 financials. Starwood's former CEO Frits van Paasschen made out well too but with the company's growth problems there's no telling what the new CEO's package will look like for 2015.
For now, all things seem to be coming up roses for the new Wyndham Rewards program. Provided their program stabilizes and builds trust with travelers, the loyalty members should come.
Hotels now view college recruiting events as marketing opportunities just as much as hiring opportunities as well as ways to bridge the gap between industries and incentivize business students interested in hospitality careers.