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Last month we released our big Skift Manifesto on the Future of Travel in 2020.

This 25-page manifesto, released to coincide with our third launch anniversary, brings together a number of themes and lessons about the larger changes happening in consumer behavior — especially digital habits — and how they get reflected in travel.

Among these themes we are tracking is the rapid change in the global hospitality sector, which includes traditional hotel companies, vacation rentals, and now newer non-traditional players like Airbnb. We have termed the big faultline as the four-sided collision in the hospitality sector and how it has the potential to change everything in one of the biggest sectors in travel.

The two relevant slides out of the Manifesto are below:

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Download the full manifesto below and if you like it and share our outlook on the future of travel, share it through your social accounts using the hashtag #skift2020 and evangelize it among your colleagues. If you would like us to discuss these themes in depth with you and your colleagues, or help in your strategy, marketing and innovation needs in building the future of travel, drop us a note at

Download (PDF, 133KB)

Photo Credit: Understand these big changes, download the Skift Manifesto.