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We are starting a new series of posts highlighting the speakers and their talks for the upcoming Skift Global Forum 2015 — Oct 14-15 in New York City — the biggest creative business forum in travel.

Josh-LesnickNot all millennials can afford a $400 dollar-a-night room and Wyndham and their collection of heritage brands including Ramada, Howard Johnson’s and Days Inn are set to exploit the gap. With fresh research, an eye toward global innovation in economy travel and an appetite for reinvention Wyndham is making some bold moves to expand their system and grow their revenues.

Your will hear from Josh Lesnick, the Chief Marketing Officer of Wyndham Hotel Group, the world’s largest hotel company, on why travel brands can’t ignore Middle America. Lesnick joined the Hotel Group as CMO from Audience Rewards where he served as President and CEO of the industry-wide marketing alliance created by the major Broadway theatre owners and national arts presenters to promote the development of new audiences and reward loyal patrons.

Previously, he spent nearly two decades working in hospitality in executive leadership roles with Starwood Hotels and Resorts and Hyatt Hotels Corporation.  During that time, Lesnick focused on hotel marketing, customer relationship management, online marketing, loyalty and membership programs. He was responsible for leading the successful rollout of the Starwood Preferred Guest program and the company’s field online and CRM marketing organization.

What you will learn:

  • Original research on segments, attitudes and habits of the largest and most underserved demographic
  • Bringing the “wow” back to the “economy space”
  • How the memories made in heritage brands are ripe for scaling


Photo Credit: Wyndham's CMO On The Importance of Middle America In Travel, at Skift Global Forum 2015.