Articles tagged “wyndham”

The biggest news from last week’s hospitality conferences was that there wasn’t much news. But where there was, it all had to do with a single theme: branding. Here’s why.

We turned the camera on four of travel's marketing leaders to learn what keeps them up at night. Here's what they had to say.

In the hospitality space, brands are everything, and Wyndham's investment in its 16 brands is one that was definitely needed, especially in the economy space. If the popularity and brand loyalty of lower-cost airline carriers like JetBlue or Virgin America have shown, it's that economy and midscale brands can successfully enter the lifestyle space, too.

What's the most overused travel marketing buzzword out there? Our vote goes to "experience" (although "authentic" isn't too far behind.) Love it, or love to hate it, "experience" isn't not going away anytime soon. Here's why.

Hotels are getting more people to join their loyalty programs than ever before. Now they just need to raise their engagement levels to keep them coming back — booking direct, as they'd prefer.

Despite troubles in Macau, the usual suspects — namely gaming CEOs — took home the most money in 2015, with Wyndham’s CEO grabbing the No. 2 spot.

Lower oil prices may translate to more road trips for leisure travelers, and better margins for airlines, but they tend to have a negative impact on hotels, especially in terms of corporate travel.

Hotel CEOs are talking a big game when it comes to the need for — and success of — their efforts to get more customers to book direct.

Wyndham's tongue-in-cheek, thoughtful approach to marketing economy brands and building loyalty is refreshing in a space where so many other brands try to use the latest gimmicks to appeal to consumers with considerably bigger wallets.

Wyndham Rewards is now the latest hotel loyalty program to jump on the "experiences" and "membership levels" bandwagon. But will these new additions, especially the member levels, threaten to disrupt the program's more egalitarian approach to hotel loyalty? Probably not, as long as Wyndham sticks to keeping this program as simple and easy to understand as it has been since it launched last year.