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Tourism
If the tourism industry doesn't want a replay of 2019 overtourism, they need to adjust their strategies and tactics.
Dawit Habtemariam | 1 year ago
Today's edition of Skift's daily podcast looks at U.S. vaccine rules, Qantas’ new CEO, and VisitBritain’s AI-assisted campaign.
Rashaad Jorden | 2 years ago
Media and PR
While this latest batch of AI-inspired campaigns is short of revolutionary, it’s encouraging to see brands moving towards what will hopefully be more thoughtful, insightful marketing in the future.
Samantha Shankman, Skift | 2 years ago
Government agencies, planemakers, and telecom companies still have work to do to ensure safe flight operations around airports with 5G airwave infrastructure.
Amrita Ghosh | 2 years ago
VisitBritain is focused on promoting the country's lesser-known sites, but CEO Patricia Yates acknowledges a big challenge it faces is getting people to understand there's a lot more to the island than London.
Andrea Doyle, Skift | 2 years ago
Business Travel
No major surprises in this latest phase of international reopening, but serious questions over the U.S.'s absence.
Lebawit Lily Girma and Matthew Parsons, Skift | 3 years ago
From addressing consumer fears to sustainability trends, the business of promoting tourism just got a lot harder.
Matthew Parsons, Skift | 4 years ago
The UK's reopening strategy has been fragmented across its four nations, but it's good to see the tourism boards working together to regain consumer confidence.
Rosie Spinks, Skift | 4 years ago
During the coronavirus pandemic, Britain has been something of an outlier in Europe — and not in a good way. As travel reopens on the continent, the travel industry is loudly questioning the logic of its quarantine and proposing a better way.
The UK might have seen a fall in tourists in 2018, but that has a lot to do with the extraordinary growth the year before. The longer-term trend is for steady growth as long as Brexit doesn't get in the way.
Patrick Whyte, Skift | 6 years ago
