Travel ads targeting business travelers want to appear as leisure-friendly as possible since it’s tough to inspire excitement with clips of board meetings and boxed lunches.
This week’s roundup really showcases how every element of a video from the music and transition speeds to choosing between visuals of people or landscapes sets the tone for a destination or activity.
The majority of ads today are in English targeting the widest audience possible and giving it the opportunity to go viral, but native-language ads give us a closer look at advertising inside other countries.
Whatever your views about "iPhonenography" or Instagram as as a creative expression -- I've always called Instagram "Instacrap" -- the value of these tools will never match the judgement of the eye behind them, and you have to appreciate the purity of that purpose.
Several startups are leveraging tech to connect strangers with a common goal in another case in which technology (like Google Street View) is replacing the need to actually board a plane.
Drooling aliens don’t have anything to do with New Mexico and its sexist to show female soldiers in bikinis to promote all of Israel. It’s better to intrigue a tourist than make them laugh with a short video.
The videos would be more interesting if they looked a little more like reality TV and and a little less like a campaign ad disguising itself as an "insider's sneak peak."
This social-networking site for wildlife enthusiasts isn't making any grand promises to re-invent travel through social, just connect passionate people within a specific niche. Not a bad idea.