… Meanwhile Andy Hogg was dealing with the elephants. Every November they stomp through the reception area of his Zambian safari lodge to munch from the mango grove. All the tourists at the lodge were recording the annual stomp on handy-cams and posting them on YouTube. They were getting tons of hits. “Why don’t we create ‘SafariTube’? It’ll be huge!” Hogg asked Michael Lorentz, a boutique safari guide who takes Hollywood A-list types and finance gurus around Africa. Lorentz himself was looking for a way to get conservation causes communicated to a wider audience—no one outside Africa seemed aware rhino were being poached out of existence. Lorentz had taken Clay Knight on safari: excited, they decided to bring their idea to him.
This social-networking site for wildlife enthusiasts isn’t making any grand promises to re-invent travel through social, just connect passionate people within a specific niche. Not a bad idea.
Skift Global Forum 2018 On-Stage Videos Are Now Live
Free eBook: How Travel Marketers Drive Video Engagement Across YouTube, Facebook, and Instagram
African Low-Cost Airline Fastjet Is Running on Fumes
Trafalgar and Sister Brands Expand Into Southern and Eastern Africa
Video: Sojern CEO Is Intensely Watching Amazon’s Rising Advertising Business