Articles tagged “video”

Travel video trends from Skift and Travel Channel.

Skift and Travel Channel are tracking travel video trends in our Moving Images mini-site. In this post, we look at how Visit Savannah is finding success creating videos directly for Facebook.

All of these videos do a good job of immersing the viewer in the travel experience, but what makes them stand out is how they connect with the viewer on an emotional level.

Introducing The Takeoff, a video series from Skift and Amadeus exploring the key elements of the startup mindset, and what it takes to transition from early stage travel startup to next level innovator. The first episode is on Vision: the driving force behind every disruptive idea.

Facebook is improving its video offerings which helps programs like Hartsfield-Jackson's and it also adds another dimension to the question of how to best reach travelers with personalized and targeted content.

Giving travelers a peek at what happens behind the scenes by sharing their staff's personal take is one way to build brand affinity.

Low-tech and high-tech productions can have a way of dialing in and out of authenticity.

Videos are just like digital ads, they need to be tailored to specific audiences by interest and purchase behavior.

June is an opportune time for travel brands to celebrate the role of fathers and milestones of same-sex marriages, but they need to be careful not to exploit the occasion and the movement.

Travel brands don't need to make viewers cry to move them along the funnel.