Articles tagged “video”

Introducing The Takeoff, a video series from Skift and Amadeus exploring the key elements of the startup mindset, and what it takes to transition from early stage travel startup to next level innovator. The first episode is on Vision: the driving force behind every disruptive idea.

Over the upcoming weeks, Skift and Travel Channel will be uncovering the latest in travel video trends with our new mini-site Moving Images: The New Era of Travel Video.

Facebook is improving its video offerings which helps programs like Hartsfield-Jackson's and it also adds another dimension to the question of how to best reach travelers with personalized and targeted content.

Giving travelers a peek at what happens behind the scenes by sharing their staff's personal take is one way to build brand affinity.

Low-tech and high-tech productions can have a way of dialing in and out of authenticity.

Videos are just like digital ads, they need to be tailored to specific audiences by interest and purchase behavior.

June is an opportune time for travel brands to celebrate the role of fathers and milestones of same-sex marriages, but they need to be careful not to exploit the occasion and the movement.

Travel brands don't need to make viewers cry to move them along the funnel.

Summer and winter recess is truly one of the best times to push people to explore new destinations and seek adventure.

Being transparent about performance metrics on both organic and paid videos should be a given.