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Media and PR
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Joyce Manalo, Skift | 10 years ago
SkiftX
TripAdvisor's loosening of its purse strings in 2014 reflects an intense merger and acquisition environment fomented by rivals, including the Priceline Group and Expedia Inc., which have been spending even more than TripAdvisor on acquisitions so far this year.
Dennis Schaal, Skift | 10 years ago
TripAdvisor's acquisition of Viator suggests that a mobile becomes the defacto means of discovery there will be a burgeoning emphasis on in-destination bookings with real-time availability.
Tripadvisor has been dancing around tours and activities for a while, as it is a natural fit for it, and with Viator, it makes its first large foray into it.
Rafat Ali, Skift | 10 years ago
The Priceline Group's intent to acquire OpenTable means that merger and acquisition activity in the travel industry in 2014 may even outdo 2013's frenetic pace. Get ready for the next shoe to drop.
Online Travel
Mobile will be transformative to the tours and activities market if and when vacationers think nothing of picking up their mobile devices and see what tours are available in the next hour or so -- then booking them.
Tours and activities are indeed a huge potential market, but it is highly fragmented and still mostly offline. There is a substantial upside when the market catches up with the mobile revolution.
The global travel industry is going through a lot of disruption, and the biggest sectors include the sharing economy and ground transportation, as well as one large potential winner in the hotel booking sector.
Investors think they know what they are doing in tours and activities, but it is such a complicated sector that they often end up having nothing to show for it.
Dennis Schaal, Skift | 11 years ago
