Articles tagged “viator”

Tripadvisor could likely have more resources to invest in Viator's growth if it spun out the tours and activities brand into a separate public company. A nice way to better compete against Softbank-funded GetYourGuide and Klook.

All of the online players, from Google and Facebook to Expedia and Tripadvisor, want greater chunks of hotels' advertising budgets. This is Booking.com's latest entry, and it's a bid to play catch-up.

Google's attractions ticket beta has been among its least elegant in travel to date. This has angered many tour operators because it couldn't have come at a more inopportune time.

GetYourGuide, which has been trying to break into the U.S., scored a major partnership by securing a deal with Expedia.

Private equity flooded the travel industry during the pandemic, but many startups looked to the government’s Innovate UK arm, which continues to put millions of pounds on the table.

In addition to its new partnership with TUI, Trivago is betting on travel inspiration to spur nearby weekend getaways. From Tripadvisor to Google Flights and mostly forgotten travel startups, the prospect of both nurturing bucket list dreams and converting lookers into bookers has never worked out very well.

Booking.com, with its vast audience, is becoming a significant player in attractions, tours and activities. However, it will have to share the revenue with its growing roster of distribution partners, which now include Tripadvisor and TUI.

Tripadvisor CEO Steve Kaufer may be underestimating the threat competitors pose to its tours and activities business, a segment the company may see as its largest opportunity. But it's true that Airbnb is only going after a small slice of that market for now, and Amazon's intentions are unclear.

Tripadvisor’s tours & activity subsidiary, Viator, is currently a market leader in its sector but the size of that lead over rivals is shrinking.

Tripadvisor had been working on a turnaround even before Covid-19 hit. We take a deep dive into the company's financials, business strategies, and challenges for 2020 and beyond.