Articles tagged “ugc”

This Slate articles battles the pros and cons of online hotel reviews which benefit from crowd-sourced opinions, but are vulnerable to the schemers who skew testimonies in their favor.

Some old-school operators like Thomas Cook who still publish their reviews primarily on paper could be missing out on business from a younger generation who use web-based reviews for travel decisions.

Prices in the U.S. are up this year, but in return properties are offering more suites at all price points and have made investments in comfortable beds they want to brag about.

Review websites in the U.S. are protected from lawsuits over fraudulent reviews, but they should clamp down on abusers. Restaurant should turn the tables on patrons and out them in social media.

Expedia doesn't have the same amount of user activity as one-time sister company TripAdvisor, but it can say that its users have stayed in the properties that they rate.

KwikCheck, which represents hotels, hates unverified hotel reviews so TripAdvisor is near the bottom of the list. TripAdvisor-owned Flipkey, which publishes only verified reviews about vacation rentals, is a favorite. In publishing its list, where is KwikChex's transparency about filing complaints with UK regulatory authorities against at least two of the companies in its ranking?

Expect a lot more airport, airline, airport restaurant and hotel coverage from Zagat as its content begins to permeate Google search.