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Articles tagged “ugc”

Online Travel

Researchers find independent hotel owners more likely than chains to post fake reviews

This Slate articles battles the pros and cons of online hotel reviews which benefit from crowd-sourced opinions, but are vulnerable to the schemers who skew testimonies in their favor.

Online Travel

Traditional travel agencies risk being outdated by not embracing online reviews

Some old-school operators like Thomas Cook who still publish their reviews primarily on paper could be missing out on business from a younger generation who use web-based reviews for travel decisions.

Hotels

Consumer Reports’ hotels reader survey says that beds are top concern

Prices in the U.S. are up this year, but in return properties are offering more suites at all price points and have made investments in comfortable beds they want to brag about.

Media and PR

Video: Review scammers try to blackmail restaurants for freebies

Review websites in the U.S. are protected from lawsuits over fraudulent reviews, but they should clamp down on abusers. Restaurant should turn the tables on patrons and out them in social media.

Media and PR

One-time local recommendation leader CitySearch gets a facelift for its 16th birthday

Despite a big head start, CitySearch got whacked by Yelp. Now it can't decide if it wants to be Yelp, Foursquare, Groupon, or something else that's more popular.

Hotels

Expedia ranks the world’s 650 best hotels

Expedia doesn't have the same amount of user activity as one-time sister company TripAdvisor, but it can say that its users have stayed in the properties that they rate.

Online Travel

KwikChex rates review sites through its own lens

KwikCheck, which represents hotels, hates unverified hotel reviews so TripAdvisor is near the bottom of the list. TripAdvisor-owned Flipkey, which publishes only verified reviews about vacation rentals, is a favorite. In publishing its list, where is KwikChex's transparency about filing complaints with UK regulatory authorities against at least two of the companies in its ranking?

Airlines

Zagat airport restaurant ratings could be coming to Google

Expect a lot more airport, airline, airport restaurant and hotel coverage from Zagat as its content begins to permeate Google search.