Articles tagged “trivago”

In Skift's top travel stories this week, we covered Europe's opening to vaccinated U.S. travelers, luxury travel's recovery, Amtrak in the limelight, and American Airlines demothballing jets.

The increased importance of YouTube doesn't bode well for travel advertisers seeking to reduce their reliance on sister brand Google. Pay Google for search ads or spend money on YouTube — it all ends up in the same place.

In addition to its new partnership with TUI, Trivago is betting on travel inspiration to spur nearby weekend getaways. From Tripadvisor to Google Flights and mostly forgotten travel startups, the prospect of both nurturing bucket list dreams and converting lookers into bookers has never worked out very well.

Arne Sorenson was a maverick in his own way. He quietly visited Airbnb headquarters in 2014 to get a better understanding of short-term rentals, which culminated in Marriott's Homes & Villas. And he found a way to have a mutually beneficial relationship with those "evil" online travel agencies.

While Tripadvisor has transitioned over the years away from hotel metasearch in a big way — largely because of Google's incursions — Trivago is just starting to dabble with diversification. That tilt could lead to more significant changes in the future.

Airlines all over the world to varying degrees are pursuing direct-booking strategies. Is JetBlue's decision to remove its flights from CheapOair and OneTravel an isolated dispute or are Expedia and Priceline next on JetBlue's target list?

In Skift's top travel stories this week, we surface the drama inside Air Canada's loyalty program, write a letter to the next president about travel industry priorities, break down the latest TSA airport security screening numbers, and detail Hyatt CEO Mark Hoplamazian's tough talk to the hotel industry.

Trivago has big structural problems, such as two online travel agencies being responsible for three-quarters of its referral revenue, but it appears to be managing costs and pumping out product changes during this down time. Give the company credit for maintaining a pulse.

If the U.S. Department of Justice indeed takes imminent steps to begin the process of leveling the playing field for Google's travel advertisers and competitors in other verticals, the size of the impact would depend on the specifics. There will be a lot of wrangling — and this could be the beginning of the beginning.

When it comes to brainstorming, there's no substitute for a Skift reporter ambling over to a Skift Research analyst's desk, and shooting the breeze about Oyo's model, or looking over a shoulder to view on screen how Expedia's marketing spend is trending. That dynamic is really tough to replicate on Zoom.