Tripadvisor News

Tripadvisor is a travel website that provides reviews, ratings, recommendations, and bookings for various travel-related products and services, such as hotels, attractions, flights, and vacation rentals.

Tripadvisor offers a variety of services to travelers and businesses, such as:

Reviews and ratings: Tripadvisor allows users to share their opinions, experiences, and photos of various travel-related products and services, such as hotels, restaurants, attractions, etc. Users can also rate these products and services on a scale of 1 to 5.
Comparison and booking: Tripadvisor enables users to search for and compare prices, availability, and features of various travel-related products and services offered by third-party providers. Users can also book or reserve these products and services directly through Tripadvisor or its partners.
Trip planning: Tripadvisor helps users to plan their trips by providing recommendations, suggestions, guides, maps, forums, etc. Users can also create their own trip itineraries or browse through other users’ trips.

Tripadvisor brands include: Viator, Flipkey, Cruise Critic, Bókun, SeatGuru, and other smaller niche sites.

TripAdvisor Roadmap: How it Wants to Own the Travel Cycle

TripAdvisor isn't an online travel agency because it doesn't take flight or hotel bookings. But, given its desire to expand further into a solution for in-destination tours and activities, you can make the argument that it is a more well-rounded one-stop shop for travel than many of the travel booking sites.

Skift Q&A: TripAdvisor CEO on the Bright Future of User Reviews

Most of the traveler leads that TripAdvisor passes along to online travel agencies and hotels don't come from its hotel metasearch search results pages. They come from the property pages where travelers read reviews and gawk at the photos. This is a huge differentiator from the competition and will afford TripAdvisor a big advantage in the long term.