Model Context Protocol is becoming a prerequisite for AI travel distribution. In the agent era, not being machine-readable will be the fastest way to become invisible.
The LLMs will need to prove that their agentic AI is so revolutionary that it can capture traveler trust and loyalty. Travel inspiration sites and social media have never been able to do it.
The company that pioneered MagicBands and transformed queue management into a science is, for now, treating AI as infrastructure rather than imagination when it comes to the guest journey itself. That may be prudent sequencing...or it may be a blind spot that someone else fills first.
Any travel brand can now submit apps and get listed in its new app store — which means Booking.com and Expedia, early movers in OpenAI’s app ecosystem, will soon get new competition to own ChatGPT’s travel conversations.
Luxury travel discovery is being rewritten by large language models — and PR has become performance marketing for machines, not just people. Brands still optimizing for yesterday’s gatekeepers risk disappearing from tomorrow’s consideration set.
AI-powered "vibe coding" is turning travel sector insiders into amateur developers and product designers. A coming wave of new startups and digital services may fix travel's innovation problem.
While IndiGo expects normal operations later this week, the disruption highlighted how concentrated India’s domestic aviation has become. Investors and regulators may have to rethink capacity diversification as traffic keeps accelerating.
A new job title appearing across airlines and online booking companies reveals how seriously the industry is taking the conversational interface shift…and the strategic anxieties driving it.
A new report from Skift and PwC offers a practical guide to keeping pace with today's fast-moving travel landscape, helping brands stay ahead of shifting traveler needs.
Hotel loyalty is evolving from a points program into a personalized, experience-led, AI-powered ecosystem and the brands that embrace this shift will unlock deeper engagement, stronger direct bookings, and more enduring guest relationships