Internova Travel Group is owned by private equity firm Certares, and its CEO is the brother of Certares' CEO. How they are thinking about company strategy reflects insight into broader trends among the luxury travel agencies.
Some experiences can take place in a day. Others need at least a week. It requires complex travel planning, but the adventure far outweighs these challenges, which is why TourRadar wants to extend its travel product reach to more travel companies, especially online travel agencies.
The younger demographics actively engaging with travel agents underscores the need for adaptation. Agents are blending traditional and digital methods to connect with clients, staying relevant by catering to their evolving preferences.